Privacy Policy

Information We Collect

We may collect information that you provide directly to us, as well as information collected automatically when you use our website and interact with our marketing activities.

  • Personal Information: Name, email address, telephone/mobile number, and other contact information.
  • Enquiry Information: Programme of interest, educational background, school/organisation, country, and details provided through enquiry forms.
  • Website & Device Information: IP address, device type, browser, operating system, pages visited, and website interactions.
  • Marketing Information: Traffic source, referral information, campaign details, UTM parameters, GCLID, FBCLID, cookies and similar identifiers.

How We Use Your Information

We use the information we collect to provide our services, manage enquiries and understand how people interact with Westminster International Academic.

  • To respond to enquiries and provide programme information.
  • To manage prospective student information through our CRM systems.
  • To analyse website usage and improve our website and services.
  • To measure marketing and advertising performance.
  • To understand campaign sources and conversion journeys.
  • To conduct remarketing and personalised advertising where permitted.
  • To send relevant marketing communications where you have provided consent or where otherwise permitted by law.

Cookies & Tracking Technologies

We use cookies, pixels, tags and similar technologies to support website functionality, analytics and marketing activities.

  • Necessary: Website functionality and security.
  • Analytics: Website usage, traffic and performance measurement.
  • Marketing: Advertising, campaign measurement, audience creation and remarketing.

Non-essential cookies may be managed through our Cookie Preference settings.

Marketing Communications

Where you have provided the appropriate consent or where otherwise permitted by applicable law, we may use your contact information for marketing communications.

  • Email
  • Telephone
  • SMS
  • Messaging platforms
  • Programme and event updates
  • Promotional and educational information